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    Analytics Report Reference

    This topic provides a reference to all of the reports that are available in the Analytics module. Read Getting Started with the Analytics Module for information about how to use the Analytics module.

    The Video Cloud Analytics module provides the following reports:

    A summary of each of these reports is described in the following sections.

    Performance Report

    The Performance Report shows the performance for the videos in your account, including video views, videos impressions, play rate, viewed minutes and engagement score. The Performance Report allows the data to be segmented into dimensions:

    • Video - Displays performance metrics on videos
    • Player - Displays performance metrics on players
    • Source of Traffic - Displays performance metrics based upon source of traffic
    • Display Domain - Displays performance metrics based upon the domain the viewer was on when a video was viewed; if the player is in an iframe, the display domain will be recorded as the URL of the page in the iframe. (This corresponds to the destination_domain dimension of the Analytics API.)
    • Country - Displays performance metrics based upon the country the video was viewed in
    • Device - Displays performance metrics for each Device Type - Device Operating System combination that was used to view a video
    • Device Type - Displays performance metrics by device type
    • Device OS - Displays performance metrics by device operating system
    • Device Manufacturer - Displays performance metrics by device manufacturer
    • Browser Type - Displays performance metrics by browser type
    • Day - Displays performance metrics based upon day
    Performance Report

    For detailed information on the Performance report, see the Performance Report Reference.

    Engagement Report

    The Engagement Report shows the engagement for the videos in your account. This includes an engagement score and the number of views at the 1%, 25%, 50%, 75% and 100% points of the video. The Engagement Report allows the data to be segmented into dimensions:

    • Video - Displays engagement metrics on videos
    • Player - Displays engagement metrics on players
    • Day - Displays engagement metrics by day
    Engagement  Report

    For detailed information on the Engagement report, see the Engagement Report Reference.

    Custom reports

    The Analytics module can be used to generate custom, ad-hoc analytics reports that can be downloaded in comma separated values (.csv) or Microsoft Excel (.xlsx) formats.

    Custom Report Builder

    For information on creating custom reports, see the Creating Custom Analytics Reports in the Analytics Module.

    Exporting Report Data

    Report data can be downloaded as both comma separated values and Excel formats.

    Export Data

    Page last updated on 19 Mar 2020