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    Insights Glossary

    This topic provides a glossary to help you better understand the some of the items in the

    | -A- | -B- | -C- | -D- | -E- | -F- | -G- | -H- | -I- | -J- | -K- | -L- | -M- | -N- | -O- | -P- | -Q- | -R- | -S- | -T- | -U- | -V- | -W- | -X- | -Y- | -Z- |

    --A--

    ARPU
    Average revenue per unit (ARPU) is an indicator of profitability based on the amount of money generated from each user.
    Attention Index

    Percentage of viewers who finished at least 75% of the content minus the percentage of viewers who watched at least 1 minute but abandoned watching.

    • A value of -100 means that every viewer abandoned while viewing less than 10% of the content
    • A value of 100 means that every viewer every viewer finished watching at least 3 quartiles (75%) of the content
    At-Risk Customers
    Customers who have used the service but have gone some time without a view. Their status changes the longer they go without a view.
    Avg Attention Index
    On a scale from -100 to 100, this index compares the number dissatisfied viewers (watch more than 1 minute but less than 10% of video) with the number who watch at least 75% of video.
    Avg Completion
    Percentage of the video watched by a user.
    Average Conversions Per Day
    Average number of viewers converted to paid subscriptions per day for the last 30 days.
    Avg New Trials
    Percentage of new trials compared to the total number of customers.
    Avg New Trials Per Day
    Average new trial sign-ups per day for the last 30 days.
    Average Revenue Per User
    Subscription revenue / average number of subscribers for a given timeframe.

    --B--

    Bingers
    Viewers who watch at least 3 episodes of content on the same calendar day. This metric is calculated over the selected date range.

    --C--

    CLV/CAC ratio
    This is a measure of subscriber return on investment calculated by dividing Customer Lifetime Value (CLV) by Customer Acquisition Cost (CAC).
    Conversions

    The number of customers who have signed up for a paid subscription.

    • Direct Conversion - a user who signs up for a paid subscription without having a trial period
    • Gifts - Tracks the number of gift redemptions offered for signing up a friend or some other promotion
    • Reconnect Conversion - a user who has canceled their subscription, either voluntarily or involuntarily, and then resubscribed. Brightcove tracks data 3 years back.
    Conversion Breakdown

    Breakdown of viewers who converted to a paid subscription.

    Customer Acquisition Cost (CAC)
    The cost of acquiring a single customer. This can include product, labor, marketing, and other costs. (Sales & marketing expenses / gross customer additions)
    Customer Count
    The net effect of conversions and cancellations on the total number of subscribers for a given time period.
    Customer Lifetime Value (CLV)
    The lifetime value of a new subscription based on the survival rates of subscriptions over the past year.

    --D--

    Distribution

    Third-party stores where your content is located.

    • Managed - The store is running the subscription but you are curating the content. The store handles payments.
    • Unmanaged - The store monetizes your content, but you handle the payments.

    --E--

    Engagement Status

    How engaged a user is by tracking video views.

    • New - Users with a view in the last week, but none in the last year
    • Engaged - Users with multiple views in the last month; views may not have gaps longer than 28 days from previous views
    • Recent - Users with no views in the last week, but at least 1 view in the prior 3 weeks
    • Idle - Users with no views in the last 4 weeks, but at least 1 view in the prior 8 weeks
    • Re-engaged - Users with a view in the last week, but no views in the prior 4 weeks
    • Inactive - Users with no views in the last 12 weeks, but at least 1 view in the last year
    • Dormant - Users with no views in the last year

    --F--

    Fans
    Users that have viewed 3 or more episodes of content within the selected date range.
    First Watched
    Assets that customers have watched as their first piece of content.
    Free Trial Conversion Percent
    Average number of viewers with free trials who converted to a paid subscription in the last 30 days.

    --G--

     
     

    --H--

     
     

    --I--

     
     

    --J--

     
     

    --K--

     
     

    --L--

    Library Viewed
    The percenage of titles in your asset library with at least 1 view in last month.
    Lifetime Value (LTV)
    Lifetime value (LTV) estimates the amount of revenue a customer represents to a business over the life of the relationship. This is helpful for determining the cost efficiency of acquiring new customers and supporting them over time.
    Lost Trials Percent
    The percentage of trial users that have not converted to subscribers over the past 30 days.
    Lost Viewers
    The number of users who watched content and churned within the current date range.

    --M--

     
     

    --N--

     
     

    --O--

     
     

    --P--

    The percentage of the subscriber base that has cancelled over the past 30 days.
    Percent Active Bingers
    Bingers are viewers who watch at least 3 episodes of a series on the same calendar day. This metric is calculated over the last 30 days.
    Percent Active Subs
    Percentage of your paid subscriptions which are active. Active users are defined as viewers who are signed in.
    Percent Library Viewed
    The percentage of content library with titles over 5 minutes long that have at least 1 view in the past 30 days
    Percent Stalled Trialists
    The percentage of trialists who had no video views in either the last 7 days or half their trial length, whichever is shorter.
    Percent Stalled Users
    The percentage of users who had no video views in the past 30 days.
    Percent Viewers Watching New Content
    Viewers who watched at least 1 piece of new content in the last 30 days. New content is defined as a piece of content that was viewed 14 days after its release.
    Projections
    Projections are a linear regression analysis based on customer counts over the last 12 weeks. Up to 3 months of predictive data is available.

    --Q--

    Quickets

    A customer sandbox to build your own insights and data. This links to Amazon Quicksight.

    --R--

    Reconnect
    A viewer who canceled a subscription and then re-subscribed.
    Retention Rate
    Retention Rate uses observed churn for customers who joined the service in the last 13 months. This ensures that the retention rate is based on your service as it exists recently and is long enough to capture annual renewals and churn.
    Revenue Retained
    Percentage of revenue retained from existing customers including expansion, downgrades, and cancellations.

    --S--

    Scheduled Cancellations
    Customers who have marked their subscription to expire at the end of their paid term. This upcoming voluntary churn is based on the last day they can use the service.
    Service View Share
    This content's percent of video views relative to the total service veiws.
    Smart Views

    Smart views allow you to find content with specific characteristics.

    • Content Contribution - Find content with the highest contribution to your overall service based on net share and ratings
    • Recent Arrivals - Find content released in the past month, sorted by highest average audience per day
    • Steady Performers - Find content released more than a month ago, sorted by hightest average audience per day
    • False Starts - Find content with a low Attention Index and high audience size
    • Leaving Soon - Find content expiring in the next month, sorted by hightest average audience per day
    Sort By Presets

    Sort connected content using helpful presets:

    • Popular Content - Find content with a high Attention Index and large shared audience
    • Hidden Gems - Find entertaining content that currently has a small audience
    • Promotable - Find entertaining content with a large, non-overlapping audience
    • Dynamic Duo - Find connected content with a higher shared Attention Index than its overall Attention Index
    Survival Curve
    Survival Curve is derived from the Retention Rate and projects the retention for tenures up to 1000 days (143 weeks) for use in projecting subscription lifetime value. Outsized differences in the Survival and Retention lines indicate irregularities or notable events in customer churn.

    --T--

    Top Titles
    Content titles are ranked by the size of the viewer audience.
    Trial Acquisition Cost
    The cost associated with trials in relation to the number of trials added over a period of time.

    --U--

     
     

    --V--

    Video Views
    Number of times a video started playing, recorded when the stream is started (does not include rewind or replay) - this is not a measure of individual viewers.

    --W--

    WAU/MAU ratio
    Weekly Active Users (WAU) as a percentage of Monthly Active Users (MAU). If you have registered users or subscribers, active users are defined as viewers who are signed in; otherwise, they are users who have watched at least one video during the period.

    --X--

     
     

    --Y--

     
     

    --Z--

     
     

    Page last updated on 10 Jul 2022