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    Creating Custom Integrations with the Audience Module

    This topic explains how to configure the Audience module for a custom integration.

    The Audience module allows Video Cloud to synchronize viewing data from Audience-enabled Brightcove Players to popular marketing automation platforms. The Audience module can also be configured with a custom integration. With a custom integration, viewing data is saved locally in Video Cloud and the Audience API is used to programmatically extract the data.

    The Audience module integration consists of two main components:

    • A Brightcove Player plug-in to enable tracking of video views data
    • Custom development that uses the Audience API to retrieve the viewing data


    To use the Audience module you must:

    • Have a Professional or Enterprise Video Cloud account
    • Have the Audience module enabled for your account by submitting the required information in the initial splash screen that appears when you open the Audience module
    • Click through the service agreement the first time you use the module
    • In order for leads to be collected, a lead form has to be configured and assigned to a player
    • Use the Advanced (in-page) embed code when publishing your player; Standard (iframe) embed code will not work as the plugin will be running inside of an iframe and therefore will be unable to access the parent page URL parameters

    Setting up the connection

    Follow these steps to configure a custom integration.

    1. Open the Audience module and click Data Connections in the left navigation.
    2. Click Add New Connection.
    3. Select Custom as the integration.
    4. (Optional) Enter a Connection Name.
      select custom
    5. Click Connect.

    The custom connection is now set up and ready to use.

    Configuring the integration

    Once the connection has been made, you can configure the integration.

    connected options
    1. By default, the Connection Status will be Enabled. The Connection Status determines if Video Cloud video engagement data is saved.
      • Enabled - Data is collected and will be saved
      • Disabled - No data is collected (integration is disabled)
    2. Select a data retention policy. The data retention policy determines how long the viewing data and lead form data (if using an Audience lead form) will be retained in your Video Cloud account.
      data retention options

    Creating an Audience-enabled player

    Video engagement data will only be saved when you are using an Audience-enabled video player. For information on creating an Audience-enabled Brightcove Player, see Creating an Audience-enabled Player.

    Passing a tracking ID

    The Audience module supports the ability to pass a tracking ID. The tracking ID might be used to track a campaign ID for example. The tracking ID can be appended to the URL that displays the Audience-enabled player or added to the player embed code.

    • Example: Appended to URL
    • Example: Added to player embed code
    <video data-video-id="6033402539001"
    <script src="//"></script>

    Identifying viewers

    When using a custom integration, you are responsible for identifying viewers. The Audience plugin needs two key pieces of information:

    Description URL Parameter Embed Parameter Value
    Is the viewer known (needed for lead form) bcknownuser data-bc-known-user 0 or 1
    What’s the GUID (needed for view event tracking) bccustomguid data-bc-custom-guid string

    These values can be passed in via URL parameters or through the player embed code. For viewer tracking to occur, the user id should be passed as a URL parameter on the page that is displaying the video. The known user parameter is required for lead forms (if you'd like the lead form to conditionally display for unknown viewers).

    Viewing video data

    There are several options available for viewing video data when using a custom integration:

    Page last updated on 05 Jun 2021