Engagement: Hours Viewed By

In this topic, you will learn about Insights data for engagement hours viewed by category. These metrics help obtain data related to the hours viewed for users.

Introduction

The Hours Viewed By tile on the redesigned Insights page lets you slice total hours viewed by category. Use this view to understand where your audience watches and on what devices, and to inform distribution and audience-development decisions.

Hours Viewed By

The Hours Viewed by Device and Hours Viewed by Location cards appear on the Insights page and break total watch time down by category. Each card pairs a total-hours breakdown on the left with an average monthly hours viewed per user chart on the right.

  • Device — Hours viewed grouped by device type (for example, Mobile-iOS, Desktop-Other, Mobile-Android).
  • Viewing location — Hours viewed grouped by viewer geography.
Hours Viewed by Device
Hours Viewed by Device
Hours Viewed by Location
Hours Viewed by Location

Time range and granularity

These cards use the page-level date-range and granularity controls described in the Usage Trends topic.