Introduction
Publisher insights is aimed to provide relevant and time-sensitive insights about your viewer's consumption habits, which will help you make informed decisions about your content schedule.
This module consists of three tabs, including Trending, Engagement, and Content.
Set up
Publisher insights is available to Media Studio Premium customers. Contact your Customer Success Manager to enable your account.
Navigation
- Log in to your Video Cloud account.
- Click on Analytics
- On the left navigation menu, Click Insights
Trending
The trending tab contains a dynamic snapshot of your platform's most current and engaging content. This feature brings together key metrics to help you understand and capitalize on the latest trends, ensuring your audience remains captivated.
You can find more information about this tab here.
Engagement
The engagement data is crucial for comprehending subscribers' usage patterns and establishing a baseline success rate to encourage customer retention. It provides insights into audience interaction with the library, including detailed trends in video consumption, average days streamed, and activity over time.
You can find more information about this tab here.
Content
The content data is essential for identifying content performance and library effectiveness. It enables a detailed analysis of audience interaction, featuring a content explorer and a library breakdown for popular series.
You can find more information about this tab here.