Using Auto Sync to Synchronize Videos to Social Media Accounts

Brightcove Social provides an Auto Sync feature which can be used to automatically synchronize videos to social media channels based upon the tags that are associated with a video.

Before configuring Auto Sync, you should have some publishing destinations created. For information on creating publishing destinations, see Creating Social Media Publishing Destinations.

Note that using Auto Sync and manually publishing videos using the Social module are independent operations. Auto Sync is not aware of which videos have been manually published using the Social module. If a video is tagged in a way that causes Auto Sync to publish it to one of your social destinations, it will do that regardless if that video has previously been manually published using the Social module.

Configuring Auto Sync

To configure Auto Sync, follow these steps.

Open the Social Module.
Click Auto Sync in the left navigation. A list of all Auto Sync names that have been created will be displayed.

Note: The thumbnail image will populate once videos have been synced.
Click Set up Auto Sync.
Enter a Name for the sync.
Select the videos to distribute.
- Videos with all these tags - Videos with ALL of the tags listed should be synced
- Videos with any of these tags - Videos with ANY of the tags listed should be synced
- All videos in this account - All videos in the account should be synced
Unless All videos in this account was selected, enter a comma separated list of tags. After tags have been entered, the number of videos with these tags will be displayed.
Note: Any existing videos with the specified tags will not be automatically synchronized. Any new videos with these tags will be automatically synchronized. To get your existing videos to synchronize, change the video metadata to trigger an Auto Sync.
Select any videos that should be excluded.
- Inactive - Inactive videos will not be synced (default)
- Schedule restricted - Scheduled videos will not be synced
- Geographically restricted - Videos with gauge-restrictions will not be synced
Click Next.
Choose a publishing destination to synchronize the videos to. Click Manage Destinations to create new destinations or edit any existing ones. Clicking on a destination will display the destination defaults.

Note: Destination defaults can be changed by editing the destination properties.
Click Next.
Configure the Auto Sync rules. The options available will change based upon the social platform that was selected.

Configuring Auto Sync rules

When configuring Auto Sync, rules can be configured to handle what happens to videos on the social media site. This includes what to do when the video is removed from the list (video is deleted from Video Cloud or the tags change) or how video metadata updates are handled. The rules are based upon the social media platform that was selected:

YouTube
Facebook
X (formerly Twitter)
LinkedIn
Sprinklr

Notes:

Once videos are published to a social platform using Auto Sync, Brightcove Social does not track any actions that happen to that video on the social media side. For example, Brightcove Social is not notified when a video has been deleted from a social platform and the fact that the video has been deleted will not be reflected inside Brightcove Social. This can also happen if a social media platform detects copyrighted content and then removes it. Any subsequent changes to the video on the Video Cloud side that would cause another sync event to occur will cause sync errors in Brightcove Social. In this case, it's a "retry able error", and the retry will cause the video to be re-uploaded with the changes applied.
There are an initial limit of 20 possible auto syncs available. If you need more, please contact Brightcove Support.

Configuring YouTube rules

When using Auto Sync with YouTube:

YouTube has a 100-character limit for titles so the Social module will truncate video titles to 100 characters.
If the Update video metadata on YouTube option is selected, if the video is upload without captions, and then captions are added, the captions will be passed to YouTube.
If the Update video metadata on YouTube option is selected, if the video is upload with captions, any changes to the captions info in Video Cloud will cause the updated captions to be passed to YouTube.

Select what happens when a video is untagged or deleted from Video Cloud:
- Delete distributed video on YouTube - The video will be removed from YouTube
- Make distributed video - Make the YouTube video Private or Unlisted
- No action - Nothing happens to the YouTube video
Select what happens when the video metadata is changed:
- Update video metadata on YouTube - Changes to video metadata on the Video Cloud side will be synchronized to YouTube
- No action - No action is taken
  Note: When the video source file is updated in Studio, the updated video is not synced to YouTube. This is a YouTube limitation.
Click Next.
Confirm the Auto Sync settings and then click Finish.

Configuring Facebook rules

Select what happens when a video is untagged or deleted from Video Cloud:
- Delete distributed video on Facebook - The video will be deleted from Facebook
- Expire distributed video on Facebook - The video will be expired on Facebook
- No action - Nothing happens to the Facebook video
Select what happens when the video metadata is changed:
- Update video metadata on Facebook - Changes to video metadata on the Video Cloud side will be synchronized to Facebook
- No action - No action is taken
Click Next.
Confirm the Auto Sync settings and then click Finish.

Configuring X (formerly Twitter) rules

Select what happens when a video is untagged or deleted from Video Cloud:
- Delete distributed video on X - The video will be removed from X
- No action - Nothing happens to the X video
Click Next.
Confirm the Auto Sync settings and then click Finish.

Configuring LinkedIn rules

Select what happens when a video is untagged or deleted from Video Cloud:
- Delete distributed video on LinkedIn - The video will be removed from LinkedIn
- No action - Nothing happens to the LinkedIn video
Select what happens when the video metadata is changed:
- Update video metadata on LinkedIn - Changes to video metadata on the Video Cloud side will be synchronized to LinkedIn
- No action - No action is taken
Click Next.
Confirm the Auto Sync settings and then click Finish.

Configuring Sprinklr rules

Select what happens when a video is untagged or deleted from Video Cloud:
- Delete distributed video on Sprinklr - The video will be deleted from Sprinklr
- Expire distributed video on Sprinklr - The video will be expired on Sprinklr
- No action - Nothing happens to the Sprinklr video
Select what happens when the video metadata is changed:
- Update video metadata on Sprinklr - Changes to video metadata on the Video Cloud side will be synchronized to Sprinklr
- No action - No action is taken
Click Next.
Confirm the Auto Sync settings and then click Finish.

Viewing and editing Auto Sync jobs

To view and edit the Auto Sync jobs that have been created, follow these steps:

Open the Social Module.
Click Auto Sync in the left navigation. A list of all Auto Sync jobs that have been created will be displayed.
- Click the links in the Tags column to open the Media module and search based upon those tags.
- Click the Destination column to open the publishing destination settings.
- Click Delete to delete the sync job.
Click the link in the Auto Sync Name & ID column name to open the sync properties.
The STATUS can be set to:
- ACTIVE - Videos will be synchronized
- PAUSED - No videos will be synchronized
The SHOW list can be used to filter what is displayed.
Click the settings icon () to edit the Sync Settings. Click Update to save the changes.
Click the delete icon () to delete the sync job.