Video Details Analytics

This topic covers the metrics available in the Video Details Analytics Tab in Video Cloud Studio.

To access the Analytics Tab, follow these steps:

  1. Log in to your Video Cloud account.
  2. In the primary navigation, click Media.
    left-navigation
    left-navigation
  3. Click the link for the video you want to see the analytics.
  4. At the top of the page, select the Analytics tab.
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    Analytics Tab

All time

The All time statistics summarize a set of metrics that allow the user to view the status of each asset at a glance.

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All Time Metrics

The following metrics are shown in the All Time section. Each one of the cards provides the All Time statistics, the Today statistics, and the statistics for the Daily Average.

  • Video Views - Tracks the number of times a video started playing
  • Video Impression - Tracks the number of times the video was loaded into a player and ready for interaction
  • Completion Rate - Tracks the completion rate for the video. It calculates the average percentage completed: avg_percentage_completed / video_views
  • Viewed minutes - Tracks the total number of minutes the video was viewed
  • Engagement Score - Tracks the average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views)
  • Play Rate - Tracks the percentage of users that played the video after it was loaded (Video Views divided by Video Impressions)
  • Unique Viewers - Tracks the views for the video

Engagement

The Engagement section allows the user to play the video and view the number of views in the line chart at every section of the video.

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Engagement

Actions

  • Click to export data as a CSV or XLSX file.

    • Performance

    The Performance section allows the user to visualize the video performance data for the last 30 days and compare the data with different dimensions.

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    Performance Chart

    Actions

    • Click Overflow menu to select a metric. The available metrics are Video Views, Video Impression or Play Rate.

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    • Click Overflow menu to compare the main metric to the Previous Period, Video Impression, Viewed Minutes, or Unique Viewers.

      Download customer change data

    • Click to export data as a CSV or XLSX file.

    Engagement and Performance

    The following table summarizes the Engagement and Performance data by different dimensions.

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    Engagement and performance

    Actions

    • Click Overflow menu to group the data by Viewer, Player, Display Domain, Device, or Country.

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    • Click to export data as a CSV or XLSX file.

    Caption and Audio Track Analytics

    The Caption and Audio Track Analytics section displays two tables that provide insights into how viewers interact with caption and audio track options for the video.

    Caption and audio track analytics
    Caption and Audio Track Analytics

    Captions Enabled by Language

    This table shows which caption languages viewers have enabled and how many times captions were enabled for each language. Each row displays the caption language code and the Captions Enabled count.

    Audio Track Selected by Language

    This table shows which audio track languages viewers have selected and how many times each audio track was selected. Each row displays the audio track language code and the Audio Track Selected count.

    Actions

    • Use the Language grouping dropdown to view the data grouped by language.
    • Click to export data as a CSV or XLSX file.