Engagement: Usage trends

Introduction

Engagement Insights reveal the audience's interaction with your content library. These include detailed usage trends of video consumption, average days streamed, and activity over time. The Insights data allows you identify ideal videos per session and the number of series watched to maximize conversions and lifetime value.

The Insights metrics enhances results with improved customer acquisition, service engagement, and reduced churn.

Usage trends

Usage Trends shows views, hours viewed, and audience size grouped by trialists & subscribers.

Overview

Quickly view a summary of usage trends data per day.

Review usage trends data:

• New - Users with a view in the last week but none in the last year
• Engaged - Users with multiple views in the last month; views may not have gaps longer than 28 days from previous views
• Re-engaged - Users with a view in the last week, but no views in the prior four weeks
• Recent - Users with no views in the last week but at least one view in the prior three weeks.

Actions

• Click to expand the graph and see more information.
• Select to see engage trends displayed by views, hours watched or audience size.
• Click to download data as a CSV file or a PNG image.

  

• Select a date range for your data.

  

• Select the x-axis granularity to be Day, Week or Month.

  

• Check to automatically change the x-axis dimension to day.
• Select to automatically show a specific graphic for new, engage and re-engage.

Examples

• Disinterested user

  

• Spotty viewing

  

• Seasonal viewing

  

Milestones

Milestones track progress against your decisions and are persistent throughout each tab of the Scorecard.

Actions

Here are the actions that are available for the milestones section.

• Click to add a new milestone.

  

• Click to delete or edit a milestone.

  

• Click to select which views to show.

  

Milestones

Milestones track progress against your decisions and are persistent throughout each tab of the Scorecard.

Actions

Here are the actions that are available for the milestones section.

• Click to add a new milestone.

  

• Click to delete or edit a milestone.

  

• Click to select which views to show.