Content Multiplier

Introduction

The Brightcove AI Content Multiplier allows you to quickly transform long-form videos into engaging, shorter clips tailored for different platforms. Whether you want to highlight key moments, create summaries, or convert content into vertical formats, this tool simplifies the process while maintaining the essence of your original video.

Creating new clips

Navigate to the media module and select your video.

To be clipped, source videos should be at least 3 minutes and include spoken words.
Click on the AI Button and select Clips.

Content you can generate with this process:
- Key Moments & Reels: Ready-to-publish clips of the most engaging excerpts from the video.
  The number of clips will be determined by the model. Key Moments will also be converted to vertical video in the form of Insta Reels (under 90 seconds) and YouTube Shorts (under 60 seconds).
- Summaries: A concise rendering of the source video consisting of all the Key Moments stitched together.
- Reels: Key moments in vertical format.
- Chapters: All content within the source video is organized and clipped by topic.
- Original + Metadata: Add a full-length version of the original clip with metadata and transcript.
Key moments are selected based on relevant topics, audio intensity, and visual queues to predict your most engaging snippets.
Fill in your video's information, along with the output to generate, and click Start

If your specific category is missing from the list, try to match the source video with the category that's closer in terms of structure.

Please allow this process some time to complete.
You will see this message letting you know this process has started.
You can monitor the Content Multiplier's process by looking at the custom fields section of the original video and the newly generated content. You will find this information in the (frammer_integration) custom field.

These are the possible status values for the original video:
- video_processed.inqueue
- video_processed.partial-success: Several clips are being generated; some of them are done, and some of them are still being processed.
- video_processed.success
- not started
- in progress
- done
The custom field frammer_integration cannot be edited.
Once the process is completed, you will be able to see your new content as separate entities from your original video in your media module.

The generated content will contain the Title (Reels, Chapter, Summary, or Key Moment) plus ":" and the suggested title based on your clip's content.

If the video does not have enough information to determine a tittle, it will default the new asset's name to "content multiplier".

Metadata can be edited manually or generated with the Metadata Optimizer. To modify the Thumbnail, go to Edit -> adjust clip.

Create a Vertical Video

Click the AI Button and select Create Vertical.

Select your Video Category and click Start

If your specific category is missing from the list, try to match the source video with the category that's closer in terms of structure.
Once the process is completed, a vertical version of your content will appear as a separate entity in your media library.

The generated content will contain the Title "Vertical:" plus the suggested name based on your clip's content.

Please allow this process some time to complete.

Editing a content Multiplier Asset

This process can help you better align the output with your vision by:

Emphasizing a missed phrase or idea to enhance clarity or impact.
Adjusting the layout or focus in a vertical video for better composition.
Shortening the video while keeping key messages for better viewer retention.

Among other things

To edit a generated video, follow the next steps:

Navigate to the media module and select your video.
Click Edit and Adjust Clip
You will be redirected to a Frammer page where you can edit your content.
You can find more information in Frammer's documentation.
After making your desired changes, click Publish to Brightcove

FAQs

Is Content Multiplier learning from my data?
No, Brightcove does not train AI models using data from your videos or account.
How long will Content Multiplier store my videos after processing?
The videos will expire after one month. If the account is deactivated, Content Multiplier will expire videos after 15 days.
If I edit a video in Content Multiplier and re-render it, will it be deducted in AI Credits?
No, only the clips generated by actions triggered in Video Cloud will deduct AI Credits.
What are the requisites for generating clips?
Ideally, the video should be longer than 3 minutes and should have spoken words. Music videos are not recommended.
What are the requisites for cropping vertically?
The video should be shorter than 10 minutes.
Does Content Multiplier analyze a video picture or text track to decide Summary or Key Moments?
Key moments prioritize text but leverage some visual cues as well.
Could loud background noise or music impact Content Multiplier?
Yes, it could be impacted. The Content Multiplier's auto-captioning system is intelligent enough to distinguish one from the other, but it could impact the accuracy in some cases. Please contact support if your content will need to be processed to remove noise.