AI Content Multiplier

In this topic, you will learn how to utilize the Brightcove AI Content Multiplier.

The AI Content Multiplier automatically generates short clips from a video by selecting highlights and reframing the content to a desired aspect ratio. Generated clips can be previewed, downloaded, or ingested to become full-fledged Brightcove videos.

Setting up templates

Templates allow you to predefine a collection of settings that are reused whenever clips are generated.

Creating a new template

  1. In the Admin module, go to AI Clips Generation.
  2. Click New Template +

  3. Configure your template settings and click Add

Template settings

AI Clips template settings
Setting Description
Template name Name displayed in the template list before starting clip generation.
Ratio One of four supported aspect ratios. Only templates with a matching ratio are available when generating clips.
Logo settings Optional logo overlay settings, including logo file, size, position, and spacing from margins. The logo is displayed for the entire duration of the clip.
Intro / Outro video Optional videos shown before or after the clip. If aspect ratios differ, intro and outro videos are resized to fit entirely within the clip while preserving their original aspect ratio.
Captions Toggle to enable or disable embedded captions. Additional settings customize caption appearance. Updating any caption setting triggers a preview refresh.

Generating AI Clips

  1. In Video Cloud Studio, open the Media module.
  2. Click on a video title to open the Video Details page.
  3. Click the Generate AI Clips button in the top-right corner.

    Generation settings

    AI Clips generation options
    Setting Description
    Aspect ratio One of four available aspect ratios.
    Layout Fill: video may be cropped
    Fit: video is resized with a blurred background
    Automatic: AI selects the best layout, including split layouts for multiple speakers.
    Extract highlights Enabled by default. If disabled, the entire video is kept, and only reframing is applied.
    Processing timeframe Restricts clip generation to a specific segment of the video.
    Clip length Constrains the duration of generated clips.
    Clip focus Optional prompt describing what content should be included or excluded.
    Clip style Select a template. Only templates with a matching aspect ratio are shown. Default templates are always available under Quick Presets.
  4. Click Generate to start clip generation.

Selecting and modifying AI Clips

Once generation is complete, you can preview and decide which clips to download or ingest.

  1. Go to the Media module and select the source video.
  2. Click Select AI Clips in the top-right corner.

The clip selection modal displays a list of clips on the left and a preview player on the right.

Clip sorting

Clips can be sorted by Virality score, Liked, or Duration.

The virality score estimates how engaging a clip is based on factors such as emotional impact, trend alignment, shareability, and narrative clarity.

Available clip actions

  • Preview: allows you to preview the clip.

  • Discard: removes the clip from the selection.

  • Like: likes the clip for future reference.

  • Download: downloads the clip to your device.

  • Trim: allows you to trim the clip to the desired length.

    To trim a clip, follow these steps:

    1. Click the trim icon.

    2. Edit the new start and end time of your clip, and click Trim.

  • Combine: combines two or more clips into a single video.

  • Save Video: saves the video to your video's AI Clips section.

  • Generate more clips: allows you to generate more clips for the same video.

    If you wish to generate more clips for a video that already has generated clips, close the Clip Selection modal and select

    Confirm and Discard

    This process will discard all unsaved clips and allow you to generate clips again.

Finding clips in the media library

Video details page

An AI Clips section appears in the Overview tab for both source videos and generated clips, allowing quick navigation between parents and clips.

Videos list page

By default, ingested clips are hidden in the Media table. Videos that generated clips display an arrow next to their thumbnail, allowing you to expand and reveal associated clips.

Use the AI Clips filter to control clip visibility you can select from the following options:

  • Videos with AI Clips
  • Videos without AI Clips
  • Only AI Clips

Clicking the AI Clips button above the table automatically enables the Videos with AI Clips filter.

Detaching clips

You can detach a clip from its parent video to create a standalone video. This will remove the clip's link to the original video, but it won't delete any content.

  1. Click the three-dot menu for a clip.
  2. Select Detach AI Clip from parent.

  3. Confirm by clicking Detach Video

API access

There is currently no public API for creating clips.

When using the CMS Video Details API:

  • Clips include a clip_source field containing the ID of the source video.
  • Videos that generated clips include a clips field listing the IDs of all derived clips.