Analytics Module UI Glossary
| -A- | -B- | -C- | -D- | -E- | -F- | -G- | -H- | -I- | -J- | -K- | -L- | -M- | -N- | -O- | -P- | -Q- | -R- | -S- | -T- | -U- | -V- | -W- | -X- | -Y- | -Z- |
A
- Active Media
- The number of active videos in the account. Note that this data is not real-time - it is synced from your video library once a day. Also note that this data may not be accurate if you are looking at "real-time" analytics data (less than 3 days old).
- Analytics API
- REST-based application programming interface that allows developers to retrieve analytics metrics for Video Cloud videos directly in JSON format. The Analytics API provides the data for the Analytics UI in Video Cloud Studio.
B
- Total Bandwidth
- Total bandwidth used to deliver videos, images and player loads. Note that some parts of bandwidth data are delayed, because they come from external sources such as CDNs. Normally the information is complete within 48 hours, but in some cases the day may be as much as 5 days.
- Browser Type
- The brower type. Typical values are:
- chrome
- safari
- firefox
- ie
- Bytes Delivered
- The total data, in bytes, delivered to viewers, including video/audio data (including buffered data whether or not it was played), poster and thumbnail images, and any data associated with the video player.
C
- City
- City where a video was viewed.
- Country
- English short name of the country where the video was viewed. Follows the ISO 3166 standard.
- CSV
- Comma-separated values. Analytics data can be exported in this format.
D
- Daily Unique Users
- This is the estimated number of unique viewers that a video had on a given day. This data is only available reconciled data (after 3 days), and only at the account level. For more information, see Analytics API: Unique Users.
- Day
- Day of the month the video was viewed.
- Device
- Combination of device type and device operating system used to view a video.
- Device Operating System
- Device operating system used on the device to view a video. Possible values are:
- Android
- Bada
- iOS
- Linux
- OS X
- RIM (Blackberry)
- Symbian
- Web OS
- Windows
- Other - for user-agents which are not mapped to any of the above
- Device Manufacterer
- The manufacterer of the device. Some typical values are:
- lenovo
- apple
- sony
- microsoft
- Device Type
- Device type used to view a video. Possible values are:
- Desktop - includes desktop and laptop computers
- Tablet - includes iPads, Android tablets, etc.
- Mobile - mobile phones
- Connected TV/Game Console/Companion Device - includes Smart TVs, set-top boxes and game consoles
- Other - for user-agents which are not mapped to any of the above
- Dimension
- Dimensions are analytics data categories that you can report and filter on. Current dimensions available are:
- Display Domain
- Referring domain reported by the client (browser or other).
- Display URL
- The URL the viewer was on when they watched a video.
E
- Engagement Score
- The average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views). For more information on how this is calculated, see Calculating Video Engagement Score.
F
G
H
I
J
K
L
M
N
O
P
- Play Rate
- Play rate is the number of times a video was played back (video_view) divided by the number of opportunities for playback (video_impression).
- Play Request
- Describes the action of requesting playback either manually from the viewer by clicking play or automatically by an autoplay mechanism. Player V7 only sends a
play_request
once per session per media stream. For player 6 or older, we could receive more than oneplay_request
per stream when resuming playback from pause or replaying. - Player
- Video Cloud player ID.
- Player Load
- Number of times a player was loaded.
- Player Name
- Name of the Video Cloud player.
Q
R
- Region
- Province or state name where a video was viewed. Follows the ISO 3166 standard.
S
T
- Traffic Sources
- An indication of how the viewer reached the player page. Possible values are:
- Referral - User followed a link to the video
- Direct - User typed the link directly, used a bookmark, or used a link from an email
- Organic Search - User performed a search and clicked on a result to get to the video
- Paid Search - User performed a search and clicked on a paid result to get to the video
- Secure Search - User logged in with a Google account, performed a search and clicked on a result (either paid or organic; search information is not included in this case)
- Today's Views
- This represents the total video views from the current day. It shows the views from 00:00 to the latest available time when the user loads the page. It resets daily and considers the account timezone. As a difference, while Unique Viewers considers a combination of the Source IP address + the User-Agent String as one user, Today's Views only considers how many times the video_view event is triggered.
Example: If the same user watches the same asset three times across three different devices and at three different times of the day, Unique Viewers will consider this +1, while Today's Views will consider it +3.
U
- Unique Users
- See Daily Unique Users
V
- Video
- Video Cloud ID of the video.
- Video Bandwidth
- Includes bandwidth for the content delivered including video, images, text and audio tracks. Note that bandwidth data is delayed by 3-5 days.
- Video Duration
- Length of the video in seconds.
- Video Engagement
- A measure of the average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views). For more information on how this is calculated, see Calculating Video Engagement Score.
- Video Name
- Name of the video.
- Video Views
- The number of times a video started playing, recorded when the stream is started (does not include rewind or replay). It is not a measure of individual viewers.
- Viewed Minutes
-
he total number of minutes a video was viewed - this will not include time when the video was paused
- Views at 1%
- The number of views recorded at the 1% point of the video.
- Views at 25%
- The number of views recorded at the 25% point of the video.
- Views at 50%
- The number of views recorded at the 50% point of the video.
- Views at 75%
- The number of views recorded at the 75% point of the video.
- Views at 100%
- The number of views recorded at the 100% point of the video.
- Video Impression
- The number of times a video was loaded into a player and ready for interaction.
W
X
- XLSX
- Microsoft Excel file. Analytics data can be exported in this format.