Analytics Module UI Glossary

This topic lists the terms that are used in the Analytics module UI.

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A

Active Media
The number of active videos in the account. Note that this data is not real-time - it is synced from your video library once a day. Also note that this data may not be accurate if you are looking at "real-time" analytics data (less than 3 days old).
Analytics API
REST-based application programming interface that allows developers to retrieve analytics metrics for Video Cloud videos directly in JSON format. The Analytics API provides the data for the Analytics UI in Video Cloud Studio.

B

Total Bandwidth
Total bandwidth used to deliver videos, images and player loads. Note that some parts of bandwidth data are delayed, because they come from external sources such as CDNs. Normally the information is complete within 48 hours, but in some cases the day may be as much as 5 days.
Browser Type
The brower type. Typical values are:
  • chrome
  • safari
  • firefox
  • ie
Bytes Delivered
The total data, in bytes, delivered to viewers, including video/audio data (including buffered data whether or not it was played), poster and thumbnail images, and any data associated with the video player.

C

City
City where a video was viewed.
Country
English short name of the country where the video was viewed. Follows the ISO 3166 standard.
CSV
Comma-separated values. Analytics data can be exported in this format.

D

Daily Unique Users
This is the estimated number of unique viewers that a video had on a given day. This data is only available reconciled data (after 3 days), and only at the account level. For more information, see Analytics API: Unique Users.
Day
Day of the month the video was viewed.
Device
Combination of device type and device operating system used to view a video.
Device Operating System
Device operating system used on the device to view a video. Possible values are:
  • Android
  • Bada
  • iOS
  • Linux
  • OS X
  • RIM (Blackberry)
  • Symbian
  • Web OS
  • Windows
  • Other - for user-agents which are not mapped to any of the above
Device Manufacterer
The manufacterer of the device. Some typical values are:
  • lenovo
  • apple
  • sony
  • microsoft
Device Type
Device type used to view a video. Possible values are:
  • Desktop - includes desktop and laptop computers
  • Tablet - includes iPads, Android tablets, etc.
  • Mobile - mobile phones
  • Connected TV/Game Console/Companion Device - includes Smart TVs, set-top boxes and game consoles
  • Other - for user-agents which are not mapped to any of the above
 
Dimension
Dimensions are analytics data categories that you can report and filter on. Current dimensions available are:
 
Display Domain
Referring domain reported by the client (browser or other).
Display URL
The URL the viewer was on when they watched a video.

E

Engagement Score
The average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views). For more information on how this is calculated, see Calculating Video Engagement Score.

F

 
 

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H

 
 

I

 
 

J

 
 

K

 
 

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M

 
 

N

 
 

O

 
 

P

Play Rate
Play rate is the number of times a video was played back (video_view) divided by the number of opportunities for playback (video_impression).
Play Request
Describes the action of requesting playback either manually from the viewer by clicking play or automatically by an autoplay mechanism. Player V7 only sends a play_request once per session per media stream. For player 6 or older, we could receive more than one play_request per stream when resuming playback from pause or replaying.
Player
Video Cloud player ID.
Player Load
Number of times a player was loaded.
Player Name
Name of the Video Cloud player.

Q

 
 

R

Region
Province or state name where a video was viewed. Follows the ISO 3166 standard.

S

 
 

T

Traffic Sources
An indication of how the viewer reached the player page. Possible values are:
  • Referral - User followed a link to the video
  • Direct - User typed the link directly, used a bookmark, or used a link from an email
  • Organic Search - User performed a search and clicked on a result to get to the video
  • Paid Search - User performed a search and clicked on a paid result to get to the video
  • Secure Search - User logged in with a Google account, performed a search and clicked on a result (either paid or organic; search information is not included in this case)

U

Unique Users
See Daily Unique Users

V

Video
Video Cloud ID of the video.
Video Bandwidth
Includes bandwidth for the content delivered including video, images, text and audio tracks. Note that bandwidth data is delayed by 3-5 days.
Video Duration
Length of the video in seconds.
Video Engagement
A measure of the average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views). For more information on how this is calculated, see Calculating Video Engagement Score.
Video Name
Name of the video.
Video Views
The number of times a video started playing, recorded when the stream is started (does not include rewind or replay). It is not a measure of individual viewers.
Viewed Minutes
The total number of minutes a video was viewed - this will not include time when the video was paused
Views at 1%
The number of views recorded at the 1% point of the video.
Views at 25%
The number of views recorded at the 25% point of the video.
Views at 50%
The number of views recorded at the 50% point of the video.
Views at 75%
The number of views recorded at the 75% point of the video.
Views at 100%
The number of views recorded at the 100% point of the video.
Video Impression
The number of times a video was loaded into a player and ready for interaction.

W

 
 

X

XLSX
Microsoft Excel file. Analytics data can be exported in this format.

Y

 
 

Z