Creating a Campaign-enabled Player

Video engagement data will only be recorded when video content is viewed inside of a Campaign-enabled Brightcove Player. There are two ways to create a Campaign-enabled player:

• Create a new player using the Campaign module
• Enable Camapaign on an existing player

Creating a new player using the Campaign module

Before creating a Campaign-enabled player using the Campaign module, the Campaign module should be configured with at least one data connection:

• Eloqua
• Marketo (Munchkin)
• Marketo (REST APIs)
• Salesforce
• HubSpot (REST APIs)
• HubSpot (Client-Side APIs)
• SSO
• Custom integration

Note that Campaign Tracking is provided by default. To create a Campaign-enabled player using the Campaign module, follow these steps.

1. Open the Campaign module.
2. In the left navigation, click Campaign Players.
3. Click Create Player. A new Campaign-enabled player will be created and appear in the list of players.

   

4. Using the Connect To dropdown, select the data connection that the player will use.

   

5. (Optional) Using the Lead Form dropdown, select the lead form that the player will use.

Enabling Campaign on an existing player

To Campaign-enable an existing player, follow these steps.

1. Open the Players module.
2. Click on a player name to open the player properties.
3. Click Campaign in the left navigation menu.
4. Check the Enable Campaign option.
5. Use the Connect To dropdown to select a Campaign connection.
6. (Optional) Use the Lead Form dropdown to select a lead form to use.

   

7. Click Save. A message will appear indicating that you have unpublished changes.

   

8. Click Publish & Embed... and then Publish Changes to publish the change to the player.
9. Return to the Campaign module. Click Campaign Players in the left navigation.
10. Confirm that the player appears in the list of Campaign players.