Overview
Marketing Insights offers a powerful tool to track and enhance the effectiveness of your video content. It provides valuable insights into audience behavior, campaign performance, and content engagement. With these insights, you can make informed, data-driven decisions to optimize your video strategies and maximize the impact of your marketing efforts.
Set up
Marketing insights is available to Marketing Studio Premium customers. Contact your Customer Success Manager to enable your account.
Navigation
- Log in to your Video Cloud account.
- Click on Analytics
- On the left navigation menu, Click Insights
Engagement
The Engagement dashboard provides critical metrics to understand how viewers interact with video content over time. The data visualizations help marketing and content teams identify patterns, evaluate campaign effectiveness, and adjust strategies to increase engagement and retention. The dashboard also offers filtering options which allows teams to measure the success of marketing efforts.
You can find more information about this tab here.
Content
The Content dashboard provides a library overview that enables teams to understand which videos resonate most with viewers and adjust their content offerings to match audience preferences.
You can find more information about this tab here.
Segments
Segments enable you to define and manage audience groups based on specific user behaviors and content interaction filters. The dashboard allows you to track the status of each segment, providing valuable insights for optimizing targeted reports and refining audience strategies.
You can find more information about this section here.
Quick Reports
Quick Reports generate predefined reports based on selected data ranges. Once generated, download the reports for further analysis. This tool helps to access key data without needing to build a custom report each time.
You can find more information about this section here.
