Marketing Insights: Engagement

Introduction

The Engagement dashboard for Marketing Insights delivers essential metrics that offer a clear view of how viewers interact with video content over time. By visualizing data trends, marketing and content teams can detect patterns, assess campaign performance, and refine strategies to boost engagement and viewer retention.

Date range

Click 1 Month at the top-right to select the specific date range for your reporting data.

By clicking, the following, the different options to retrieve data will be displayed:

• Rolling - Provides metrics for the most recent week, month, or year.

  

• To-Date - Tracks progress from the beginning of the selected time frame to now.

  

• Last Complete - Provides finalized metrics for the last full time period.

  

Usage trends

Usage Trends shows Engaged views, minutes watched, and audience size grouped by trialists & subscribers.

Overview

Quickly view a summary of usage trends data per day.

Review usage trends data:

• New - Users with a view in the last week but none in the last year
• Engaged - Users with multiple views in the last month; views may not have gaps longer than 28 days from previous views
• Re-engaged - Users with a view in the last week but no views in the prior four weeks

Actions

• Select between Engaged views, minutes watched or audience size.

  
• Click to download data as a CSV file or a PNG image.

  

• Select a date range for your data.

  

• Select the x-axis granularity to be Day, Week or Month.

  

• Check to automatically change the x-axis dimension to day.
• Click or Hover over to automatically show a specific graphic for New, Engaged and Re-engaged.

Engagement Statuses

• Disinterested user

  

• Spotty viewing

  

• Seasonal viewing

  

Milestones

Milestones track progress against your decisions and are persistent throughout each tab of the Scorecard.

Actions

Here are the actions that are available for the milestones section.

• Click to add a new milestone.

  

  • Specify the date that corresponds to this milestone.
  • Provide a brief description or title.
  • Select the appropriate category that best describes the type of milestone.

• Click to delete or edit a milestone.

  

• Click to filter the different view categories.

  

Key metrics

This section displays key engagement metrics over a specific time period with a comparison to the previous 30 days and year-over-year (YOY) performance, providing insights into viewer behavior.

Daily Active Users: The total number of unique users who engaged with video content within the past 30 days.

Average Minutes Watched Per Viewer: The average amount of time each viewer spent watching content over the last 30 days.

Average Repeat Views Per Week: Shows how many times viewers watched content on average per week, offering insights into viewer retention.

Average Play Request Rate: The percentage of video play requests relative to impressions, indicating how often viewers initiate content play

Engaged Views By

The Engaged Views by section shows total engaged views across different filters like Marketing Source, Device, or Marketing Campaign. By switching between filters, you can quickly see which sources or campaigns generate the most engagement, helping you focus your marketing strategies more effectively.

Viewing options

The following are the viewing options you can use:

Device: Analyze viewer engagement based on the devices used to access content, such as mobile, desktop, or tablet.

Viewing Location: Examine how viewer location affects engagement, providing insights into geographic performance.

• Hover Over Regions: By hovering over specific countries or regions on the map, you can view detailed engagement metrics such as the number of engaged views and the percentage of total views from that location.
• Zoom In/Out: Use the zoom feature to focus on specific areas of the map.
• Region Click: Clicking on a country or region will allow you to dive deeper into sub-regions, helping to understand engagement at a more granular level.

Player: Measure engagement across different players, offering insights into player performance and viewer preferences.

Marketing Source: Track engagement by marketing channels like YouTube, Facebook, and Google to see which platforms drive the most views.

Marketing Medium: Assess how different marketing mediums, such as email, CPC, or social media, impact viewer engagement.

Marketing Campaign: Analyze engagement across different marketing campaigns to determine which ones are most effective.

Marketing Content: Break down viewer engagement by specific pieces of marketing content, helping identify top-performing materials.

Actions

• Switch between Engaged Views and Minutes Viewed to analyze either the total number of views or the time spent watching content.

  
• Click to download data as a PNG image or a PDF document. file.

  

Engagement Funnel by

The Engagement Funnel by section shows how viewers interact with your content at each stage. It allows you to compare the performance of different content types and campaigns, helping you identify areas for improvement.

Engagement funnel categories

Video Impressions: The number of times the video player has been loaded on a webpage or app.

Play Requests: The number of times viewers clicked to start video playback.

Video Views: The number of times the video has started playing (first frame viewed).

Engaged Views: The number of viewers who watched at least 10% of the content.

Completion Rate at 50%: The number of viewers who watched at least 50% of the content.

The percentage shown under each category of the engagement funnel represents the proportion of viewers who progressed through each stage, starting from 100% of video impressions.

Viewing options

The following are the viewing options you can use:

Content Category: Analyze viewer engagement based on different content types, such as news, comedy, or sports.

Marketing Source: View how engagement is influenced by different sources, like YouTube, Google, or Facebook.

Marketing Campaign: Track how specific marketing campaigns perform across each stage of viewer engagement.

Marketing Content: Gain insights into how each content asset contributes to overall engagement.

Marketing Medium: Compare engagement across different marketing channels, such as email, paid social, or referral.

Actions

• Switch between Grouped by None and Grouped by Selected Filter to focus on specific insights.

  • Grouped by None:This view shows all metrics aggregated without any specific grouping, allowing you to see overall performance across the funnel stages.
  • Grouped by Selected Filter: This option groups the data based on the selected filter, providing a clearer comparison of performance across different segments.
  

Sessions Over Time

The Sessions Over Time section provides a visual representation of how viewer sessions evolve over a selected time period. It tracks New, Engaged, and Re-engaged sessions, along with average session duration.

Actions

• Click to download data as a CSV file.

  

• Select a date range for your data.

  

• Select the x-axis granularity to be Day, Week or Month.

  

• Check to automatically change the x-axis dimension to day.
• Click or Hover over to automatically show a specific graphic for New, Engaged, Average duration and Re-engage.

Click to add a new milestone.



• Specify the date that corresponds to this milestone.
• Provide a brief description or title.
• Select the appropriate category that best describes the type of milestone.

• Click to delete or edit a milestone.

  

• Click to filter the different view categories.