Introduction
This tab is designed to tailor your reporting data, understand audience engagement, and optimize content based on key metrics.
Content Period
On the Insights section, click the week button to select the specific date for your reporting data.
By clicking the following tabs the different options to retrieve data will be displayed:
-
Rolling
-
To date
-
Last complete
Popular Content by
Popular content by metrics allow you to quickly determine how engaged your audience is with your content. With this information, it is possible to visualize all the content attracting the viewers' attention, making it possible to collect the hours viewed and the views of the videos.
Review popular content data by:
- Title - Analyzes completion rates based on content title.
- Category - Evaluates completion rates based content category such as News, Science, Weather, etc.
- Marketing Source - Evaluates completion rates based on where the viewers came from, such as homepage, Facebook, or affiliate links.
- Marketing Medium - Analyzes completion rates based on how viewers found your content, such as email, CPC, tweets, or other marketing mediums.
- Content Owner - Analyzes completion rates based on content owner.
Actions
Here are the actions that are available for this graph.
-
Click
to download data as a CSV
file or a PNG image.
Select a date range for your data.
Select the x-axis granularity to be Day, Week or Month.
- Check
to automatically change the x-axis dimension
to day.
- Select
to automatically change the data by hours viewed or video views.
- Hover over the legend section to see the specific data for each content listed.
Milestones
Milestones track progress against your decisions and are persistent throughout each tab of the Scorecard.
Actions
Here are the actions that are available for the milestones section.
-
Click
to add a new
milestone.
-
Click
to delete or edit a
milestone.
-
Click
to select which views to show.
Key metrics
The key metrics provide and unified view of your content data.
Review key metrics data:
- Percent library viewed - Percentage of videos of your library watched
- Percent viewers watching new content - Percentage of viewers who may or may not be subscribed who are watching the new content
- Avg attention index - Average of the number of dissatisfied viewers, who watch at least 1 minute of the video but do not get to at least
- Percent active bingers - Percentage of users who has watched three or more episodes of the same series in a 24 hour period
Actions
- Click to download data as a CSV
file.
Viewing by Day Part
Viewing by Day Part reflects the local time that a viewer consumed content, grouped by the time of day when the view occurred. If a view stretches across multiple day parts, that view will be counted in each of the day parts it spans.
Values are estimations based on random viewer sampling. For viewer populations of more than 30,000, statistics are projected from a random sampling of viewer behaviour. 30,000 viewers ensures a margin of error less than 1%.
Content Summary By
This chart allows you to track your top 100 most popular titles, categories, and content duration based on views during the selected time period.
VOD Completion Rates by
The VOD Completion Rates section provides insights into how viewers complete video-on-demand (VOD) content. The right-hand chart tracks the percentage of viewers who remain engaged throughout the content, helping you identify where abandonment happens, especially during the highlighted "Interest Phase," where viewer dropout is most likely. This data helps optimize content and improve retention.
The y-axis of this chart shows the percentage of viewers that remained watching the content.
Viewing options
The following are the viewing options you can use:
: Analyzes completion rates based on the length of the content, helping you understand how duration affects viewer retention.
: Tracks how viewers engage and complete content based on specific content categories like sports, tech, or entertainment.
: Compares completion rates across different video players to identify performance variations between player setups.
: Shows completion rates among your most popular videos.
: Evaluates completion rates based on where the viewers came from, such as homepage, Facebook, or affiliate links.
: Analyzes completion rates based on how viewers found your content, such as email, CPC, tweets, or other marketing mediums.
: On a scale of -100 to 100, compares the number of dissatisfied viewers (watch more than 1 min but less than 10% of video) with the number who watch to at least 75% completion.
Actions
- Click to download data as a CSV
file.
Top Categories
