Publisher Insights: Engagement

In this topic, you will learn about the Engagement tab for Publisher insights.

Introduction

The engagement tab for Publisher Insights reveals the audience's interaction with your content library. These include detailed usage trends of video consumption, average days streamed, and activity over time. The Insights data allows you to identify ideal videos per session and the number of series watched to maximize conversions and lifetime value.


Concurrent Viewers by

Engagement in the last

On the Engagement section, click the week button to select the specific date for your reporting data.

Select week time span

By clicking the following, the different options to retrieve data will be displayed:

  • Rolling
    Print report
  • To-Date
    Print report
  • Last Complete
    Print report

Usage Trends shows views, hours viewed, and audience size grouped by trialists & subscribers.

Overview

Quickly view a summary of usage trends data per day.

Lost customers per day
Usage trends

Review usage trends data:

  • New - Users with a view in the last week but none in the last year
  • Engaged - Users with multiple views in the last month; views may not have gaps longer than 28 days from previous views
  • Re-engaged - Users with a view in the last week but no views in the prior four weeks

Actions

  • Click Expand Icon to expand the graph and see more information.
  • Select Expand Icon to see engage trends displayed by views, hours watched or audience size.
  • Click Overflow menu to download data as a CSV file or a PNG image.
    Download customer change data
  • Select a date range for your data.
    Date range

  • Select the x-axis granularity to be Day, Week or Month.
    X-axis granularity
  • Check Auto adjust to automatically change the x-axis dimension to day.
  • Select to automatically show a specific graphic for new, engage and re-engage.

Examples

  • Disinterested user
    Example 1
    Disinterested User
  • Spotty viewing
    Example 2
    Spotty viewing
  • Seasonal viewing
    Example 3
    Seasonal Viewing

Milestones

Milestones track progress against your decisions and are persistent throughout each tab of the Scorecard.

Customer summary scorecard
Milestones

Actions

Here are the actions that are available for the milestones section.

  • Click Expand Icon to add a new milestone.

    Download customer change data

  • Click Overflow menu to delete or edit a milestone.

    Download customer change data

  • Click Overflow menu to select which views to show.

    Download customer change data

Engaged views by category

The Engaged Views by section shows total engaged views across different filters like Marketing Source, Device, or Marketing Campaign. By switching between filters, you can quickly see which sources or campaigns generate the most engagement, helping you focus your marketing strategies more effectively.

In the Engagement views by section, click the Device button to select a category for your reporting data.

Select week time span

When you click the following options, different charts will be displayed.

  • Device

    Analyze viewer engagement based on the devices used to access content, such as mobile, desktop, or tablet.

    Hours viewed by device
  • Viewing Location

    Examine how viewer location affects engagement, providing insights into geographic performance.

    • Hover over Regions: By hovering over specific countries or regions on the map, you can view detailed engagement metrics such as the number of engaged views and the percentage of total views from that location.
    • Zoom In / Out: Use the zoom feature to focus on specific areas of the map.
    • Region Click: Clicking on a country or region will allow you to dive deeper into sub-regions, helping to understand engagement at a more granular level.

    Hours viewed by location
  • Player

    Measure engagement across different players, offering insights into player performance and viewer preferences.

    Hours viewed by location
  • Marketing Source

    Track engagement by marketing channels like YouTube, Facebook, and Google to see which platforms drive the most views.

  • Marketing Medium

    Assess how different marketing mediums, such as email, CPC, or social media, impact viewer engagement.

  • Marketing Campaign

    Analyze engagement across different marketing campaigns to determine which ones are most effective.

  • Marketing Content

    Break down viewer engagement by specific pieces of marketing content, helping identify top-performing materials.

Actions

Here are the actions that are available for this graph.

  • Click Expand Icon to download data as PNG image or PDF.

    Download customer change data

  • Click Expand Icon to zoom in or out the graphic.

Video Engagement Funnel by

The Video Engagement Funnel by section shows how viewers interact with your content at each stage. It allows you to compare the performance of different content types and campaigns, helping you identify areas for improvement.

Engagement funnel categories

Video Impressions: The number of times the video player has been loaded on a webpage or app.

Play Requests: The number of times viewers clicked to start video playback.

Video Views: The number of times the video has started playing (first frame viewed).

Engaged Views: The number of viewers who watched at least 10% of the content.

Completion Rate at 50%: The number of viewers who watched at least 50% of the content.

The percentage shown under each category of the engagement funnel represents the proportion of viewers who progressed through each stage, starting from 100% of video impressions.

Viewing options

The following are the viewing options you can use:

Content Duration:
Analyze viewer engagement based on content duration.

Category:
Analyze viewer engagement based on different content types, such as news, comedy, or sports.

Content Owner:
Analyze viewer engagement based on content owner.

Source (UTM):
Track engagement by marketing channels like YouTube, Facebook, and Google to see which platforms drive the most views.

Campaign (UTM):
Analyze engagement across different marketing campaigns to determine which ones are most effective.

Content (UTM):
Break down viewer engagement by specific pieces of marketing content, helping identify top-performing materials.

Medium (UTM):
Assess how different marketing mediums, such as email, CPC, or social media, impact viewer engagement.

Actions

  • Switch between Grouped by None and Grouped by Selected Filter to focus on specific insights.

    • Grouped by None:This view shows all metrics aggregated without any specific grouping, allowing you to see overall performance across the funnel stages.
    • Grouped by Selected Filter: This option groups the data based on the selected filter, providing a clearer comparison of performance across different segments.
    Expand Icon

Sessions over time

Engagement sessions over time metrics allows you to see the new, engaged, re-engaged, and the average duration in minutes data.

Overview

Quickly view a summary of sessions over time data.

Sessions over time
Sessions over time

Review usage trends data:

  • New - Users with a view in the last week but none in the last year
  • Engaged - Users with multiple views in the last month. Views may not have gaps longer than 28 days from previous views
  • Re-engaged - Users with a view in the last week, but no views in the prior four weeks
  • Average duration - Average duration in minutes per session

Actions

Here are the actions that are available for this graph.

  • Click Overflow menu to download data as a CSV file.

    Download customer change data

  • Select a date range for your data.

    Date range

  • Select the x-axis granularity to be Day, Week or Month.

    X-axis granularity
  • Check Auto adjust to automatically change the x-axis dimension to day.