Introduction
The engagement tab for Publisher Insights reveals the audience's interaction with your content library. These include detailed usage trends of video consumption, average days streamed, and activity over time. The Insights data allows you to identify ideal videos per session and the number of series watched to maximize conversions and lifetime value.
Engagement in the last
On the Engagement section, click the week button to select the specific date for your reporting data.
By clicking the following, the different options to retrieve data will be displayed:
-
Rolling
-
To-Date
-
Last Complete
Usage trends
Usage Trends shows views, hours viewed, and audience size grouped by trialists & subscribers.
Overview
Quickly view a summary of usage trends data per day.
Review usage trends data:
- New - Users with a view in the last week but none in the last year
- Engaged - Users with multiple views in the last month; views may not have gaps longer than 28 days from previous views
- Re-engaged - Users with a view in the last week but no views in the prior four weeks
Actions
- Click
to expand the graph and see more
information.
- Select
to see engage trends displayed by
views, hours watched or audience size. - Click
to download data as a CSV
file or a PNG image.
- Select a date range for your data.
- Select the x-axis granularity to be Day, Week or
Month.
- Check
to automatically change the x-axis dimension
to day.
- Select
to automatically show a specific
graphic for new, engage and re-engage.
Examples
-
Disinterested user
Disinterested User -
Spotty viewing
Spotty viewing -
Seasonal viewing
Seasonal Viewing
Milestones
Milestones track progress against your decisions and are persistent throughout each tab of the Scorecard.
Actions
Here are the actions that are available for the milestones section.
-
Click
to add a new
milestone.
-
Click
to delete or edit a
milestone.
-
Click
to select which views to show.
Hours viewed by
Engagement hours allow you to quickly determine the engagement of the audience with the service provided. With this information, it's possible to obtain data related to the hours viewed by plan, channel, device, and viewing location.
Hours viewed by category
Hours viewed metrics allow you to see the hours viewed by Plan, Channel, Device, and Viewing Location.
In the Hours Viewed By section, click the Device button to select a category for your reporting data.
When you click the following options, different charts will be displayed.
-
Plan
-
Device
-
Viewing location
Actions
Here are the actions that are available for this graph.
-
Click
to download data as PNG image
or
PDF.
-
Click
to zoom in or out the graphic.
Sessions over time
Engagement sessions over time metrics allows you to see the new, engaged, re-engaged, and the average duration in minutes data.
Overview
Quickly view a summary of sessions over time data.
Review usage trends data:
- New - Users with a view in the last week but none in the last year
- Engaged - Users with multiple views in the last month. Views may not have gaps longer than 28 days from previous views
- Re-engaged - Users with a view in the last week, but no views in the prior four weeks
- Average duration - Average duration in minutes per session
Actions
Here are the actions that are available for this graph.
-
Click
to download data as a CSV
file.
Select a date range for your data.
Select the x-axis granularity to be Day, Week or Month.
- Check to automatically change the x-axis dimension
to day.