Overview
This integration enables you to capture valuable insights into how your audience engages with video content.
With two powerful data integration options, Viewing Data Integration and Contact Object Integration, you can choose between detailed, event-level tracking or high-level audience insights to enhance your Eloqua workflows.
Viewing Data vs Contact Object Integration
The table below outlines the key differences between Viewing Data Integration and Contact Object Integration.
| Feature | Viewing Data Integration | Contact Object Integration |
|---|---|---|
| Granularity | Granular viewing data captured per individual event and tracked by day. Includes detailed engagement metrics. | Aggregated data at the contact level, summarizing viewing activity over the past 3 months or 1 year. |
| Use Cases | Primarily used by Marketing & Enterprise Customers who need detailed insights into whether a specific video was watched on a specific date for lead scoring, segmentation, and personalized marketing. | Primarily used by Media Customers who need a broad understanding of viewer consumption patterns to build targeted campaigns for a group of customers. |
| Sample Properties |
For a full list of properties, see here . |
For a full list of properties, see here . |
| Data Storage | Data is written to a Custom Object within Eloqua, maintaining a historical log of video interactions per viewer. | Data is written directly to the Contact Object in Eloqua, updating the record with the latest summarized insights. |
Viewing Data integration
The Viewing Data Integration feature in Brightcove enables granular, event-based tracking of viewer interactions with video content. This integration is designed to help marketing teams and enterprise customers analyze engagement patterns, optimize lead scoring, and personalize campaigns based on actual video consumption behavior.
Whether you're looking to improve marketing automation workflows, optimize content performance, or enhance audience segmentation, Viewing Data Integration provides actionable insights that help turn video engagement into measurable business outcomes.
Set Up Viewing Data IntegrationContact Object integration
The Contact Object Integration in Brightcove provides a high-level summary of a viewer’s video engagement, offering aggregated insights.
This integration is particularly beneficial for media companies and marketers who need high-level video consumption insights to optimize their content strategy and campaign targeting.
Set Up Contact Object IntegrationContact Integration data is bound to the contact and aggregates data at the user level. This export overwrites the existing data with the most updated records with each sync.